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First Apple Store in Brazil draws large crowds

April 1 2014

Opening of first Apple Store in Brazil draws large crowds despite high prices

Around 1,700 people attended the opening of Apple’s first retail store in Brazil, in the popular Village Mall in a suburb of Rio de Janeiro despite steep import tariffs meaning prices 80 percent higher than in the USA.

A 16GB iPhone 5s sells for the equivalent of $1,174 in Brazil, compared to $649 in the U.S. The store was planned back in 2012 and to avoid the high tariffs imposed on imported goods, Apple has been working with Foxconn since 2011 to set up manufacturing or assembly plants in the country.

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