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JLR Now in Brazil

February 11 2014

Jaguar Land Rover has confirmed plans to build a car plant in Brazil capable of producing 24,000 vehicles a year. The UK car company had been in talks about the project with authorities in Rio de Janeiro for months. JLR, the luxury car unit of India’s Tata, said that it would invest £240m (750m reais) in the factory, which would begin production in 2016. Dr Ralf Speth, chief executive of JLR, said: “Brazil and the surrounding regions are very important. Customers there have an increasing appetite for highly capable premium products.” JLR’s sales in Brazil for the first ten months of 2013 have increased by more than 40% to 9,549 vehicles. The company’s best-selling models in the country are the Range Rover Evoque, Freelander and Discovery Producing cars locally means JLR will avoid Brazil’s high import tariffs. Nor does JLR have to form a partnership with a Brazilian company, as it had to in China. In September, JLR announced plans to create 1,700 jobs at its plant in Solihull in the UK as part of a £1.5bn investment to expand its product range.

 

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