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Joao Pessoa: where 91% of visitors intend to return to

August 15 2014

A massive 91% of tourists who visited the capital of Paraiba from August to October last year intend to return in the future as pointed out by a Satisfaction and Tourist Demand survey conducted by Sethur-JP, in partnership with the Union of Guides Tourism of Paraíba.

The data was released by Joao Pessoa’s Secretary of Tourism, Paulo Galvao during a seminar meeting in the Verdegreen Hotel who announced that 91% of the 204 tourist participants intend to return to Joao Pessoa in the near future with 96.5% recommending the destination to a friend.

The result looked at positive factors and took on suggestions such as improving the infrastructure of the city, increasing tourist signs and providing more information helpful to visitors.

Most visitors that participated in the survey were from the Southeast of the country (42%), in particular São Paulo (17%), Rio de Janeiro (14%) and Ontario (11%). 23% of participants were from the Northeast with greater flow from Pernambuco (8%) and Rio Grande do Norte (4%). The South of the country contributed to 16%, highlighting the gauchos (7%), Paraná (6%) and Santa Catarina (6%) with the Midwest accounted for 10% and the North only 5%. Six foreign tourists were surveyed; three from Germany, two from France and one from Argentina.

The data was captured at two stations: the Tourist Information Sethur at the Science Station Cape Blanco and the Church of San Francisco in the Historic Centre of the capital. The Secretary of Tourism of João Pessoa, Bruno Farias, stated that all research of tourism demand is important for designing new actions based on hard data. He said “Tourism is a science, and so it should be treated”, noting that the route of economic development through tourism activities should be crafted with professionalism, with a “professional look”. He then went on to say “The contents should order the management to further enhance the policy of tourism development of the city”.

President of the Union of Guides, Genilton Elves, said the research in this category was always in demand because, from a tourist’s point of view, the category may start charging the public managers of the demands identified in the survey. In his opinion, it is essential to have this information so that there is a discussion on a tourism policy with concrete data.

Our Pueblo Do Mar and Tambaba Country Club Resort developments both situated in Joao Pessoa encourage tourists to visit the city as a growing holiday destination which encompasses some of Brazils most beautiful beaches.

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