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Up Magazine Paraiba

Paraíba features in the October issue of UP Magazine

October 6 2015

Portugal owned major airline TAP has featured Paraíba in the October issue of its in-flight UP magazine, which circulates in 67 countries across Europe, Africa and South America.

“Paraíba- Brazil Splendid” is the translation of the cover story title which features over 8 pages covering everything from the history and culture of the Capital of Brejo, the beauty of the North and South coast, the technological strength of Campina Grande to the São João do Mundo and the mysteries of the Cariri.

Portuguese journalist Maria João Veloso describes Paraíbas landscapes as “breath-taking” with real scenarios that have served a setting to several Brazilian feature films.

Coastal Lush – The article highlights how the capital city Joao Pessoa is the starting point for state wealth and comments on the tours in Picãozinho and Areia Vermelha as well as on the beaches of Conde with its cliffs, rock pools and Atlantic forest.

Architecture – Joao Pessoa’s architectural wealth and history are also highlighted focusing on the Old Town and in particular, the Cultural Centre of Sao Francisco. It quotes “They say it has the most beautiful examples of Baroque architecture in Brazil and, in fact, the energy of the place makes us float like Baroque angels.”

The article also mentions the colourful art deco houses of Antenor Navarro Square (whose namesake church ruins are a recommended visit) and describes the iconic buildings in the vicinity such as the Government Palace, Legislation Assembly and the Tea Pavilion.

Brejo – The area of Brejo is mentioned with its green landscapes in a fertile land which is cultivated mainly for sugar cane, but also cassava and banana. It describes the attractions of the mountain region as cachaça mills and events such as the Cultural Route of the Cold paths quoting:

“Now, feeling cold in Brazil is almost an exotic feeling! At this time, the towns of Bananeiras, Areia, Serraria, Pilões, Alagoa Nova e Alagoa Grande provide various cultural events focusing on gastronomy, handicrafts, ecotourism and sports. But the region must be visited at any time of year. The mills of the rum houses, past the waterfalls and walking paths, this is a trip back in time to savour slowly. It is the destination where the visitor finds by one of the nicest tourist and historical options of all Paraíba”

For the state president of Tourism, Ruth Avelino, media coverage made by TAP flight magazine is the work developed by the State Government through the PBTur and had the support of Paraíba trade. “After four years of fighting, we have managed to be covered in the in-flight TAP magazine, one of the most important airlines in the world, operating in 67 countries with over one million readers,” said the executive, to the UP magazine team during her thank-you speech.

Source Paraíba.gov.br and Up Magazine 


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