Journalist Nicolas Stockmann, the DuMont German publisher is in João Pessoa this week sourcing out the content for the next issue of the European tour guide.
The result of his research will be published in a German Travel Guide to Brazil and will provide information on the State Capital’s hotels, hostels, restaurants, entertainment, shopping, travel agencies, tours, national parks, amongst others.
Stockmanns arrival into João Pessoa is the result of an invitation from Paraibana Tourism Company (PBTur) in partnership with Abrasel-PB and the hotel Verdegreen.
The publication is distributed in the German-speaking markets (Germany and Switzerland), one of the largest emitters of tourists to Brazil. In January 2014, two of these guides won the renowned ITB Book Award 2014 and the ITB Berlin, the largest and most important international tourism fair.
For the president of the Tourism Company Paraibana (PBTur), Ruth Avelino, disclosure of the ‘Destination Paraíba’ abroad has been of great importance to heat the tourist market of the state. She recalls that in 2012, the PBTur supported the coming of the German journalist with the proposal to disclose the ‘Destination Paraiba’ in Europe on the occasion of the World Cup 2014. “That year, we worked hard to promote our destination because we knew that the World Cup matches would be held in Recife and Natal, very close to the capital João Pessoa. I think it was a good bet, “she said.
Source: Governo Da Paraiba