This week, Air Portugal Transportation (TAP) added flights to Joao pessoa and Campina Grande to its list of destinations in a bid to increase traffic from Portugal to the Brazilian North East state of Paraiba.
TAP, whose European flight path includes London to Lisbon and Lisbon to Brazil, signed a codeshare partnership agreement with Gol who now serve passengers from Europe on direct connections to the Presidente Castro Pinto International Airport in Joao Pessoa and John Suassuna Airport in Campina Grande.
The state government and Paraiba Tourism company – PBTur have strongly promoted the new partnership with Gol and TAP recently quoting “Our actions, such as the disclosure of Paraiban routes served by the Portuguese company and promoted visits by operators and journalists in the state, have had a positive effect, with increased demand for Portuguese tourists to Paraíba”.
TAP marketing board will meet in Singapore next week with the president of PTBur, Ruth Avenilo to further strengthen the partnership. Ruth says “It is time to intensify the promotion of Destinations to Paraíba in Portugal, since we have information that sales for the state have registered an increase.” She also said that during the meeting, issues with in-flight magazine advertisements for the airline and the format of fampress with Portuguese journalists will be discussed.
Source Paraiba JA