As the largest event of its kind in the north and northeast Brazil, the Exhibition Multifeira held in João Pessoa saw 120,000 people pass through its doors. Although these exhibitions have been running for the last 19 years one of the major goals for 2014 was to get more quality at the events, so this year the focus and efforts have been made on two major capital cities, João Pessoa and Natal.
João Pessoa’s International Convention Centre was chosen as the venue, not only for its modern, sleek and iconic design but also for its ability to accommodate a large number of exhibitors attracting a huge audience with ample parking and facilities. Considered by exhibitors and consumers as one of the major events for sales and marketing, it also attracts artists from all over Brazil to showcase their talents.
One of the main characteristics of Brasil Mostra Brasil is the variety of products and low price, which attracts the attention of consumers. Moreover, it is tradition that artists from all over Brazil are presented at the fair, in order to guarantee enjoyment for visitors. Beside these factors the fair still chooses charities to make donations every year.
The Multifeira benefits from the support of the institutions of class, corporate, commercial, industrial as well as municipal and state governments