Tag Archives: brazil investment

Brazil’s plan to lift restrictions on foreign land ownership

Brazil has announced its plans to lift the current limits on foreign ownership of agricultural land.

Secretary of Investment, Moreira Franco called the restriction on sales of agricultural land to foreign individuals and companies “nonsense”. He said “The government will discuss the issue and see how it can solve this. It is something completely unreasonable.”

The restrictions were put in place in 2010 by former President Lula da Silva who limited the amount of land foreign investors could buy. This followed his concerns that countries like China would claim control of large segments of Brazil land.

But without foreign lenders able to receive land as collateral if local borrowers defaulted, the restrictions began to limit international credit, especially in the agricultural sector.

This comes as Brazil’s powerful Landless Workers Movement, known as MST, has promised to launch a new wave of land occupations following the interim governments’ replacement of the suspended President Dilma Rousseff. Brazil already has vastly unequal land ownership, with 1 percent of the population owning nearly half of all the land.

A review of the new rules on foreign land ownership have long been defended by companies trading in Brazil commodities, to allow for more investment to flow into the country – in particular, timber, pulp and sugar.

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Sequoia’s First $14.3m Brazil Investment via Nubank

Brazil’s financial services start-up Company, Nubank is launching its first MasterCard Platinum credit card manageable through an Android or iOS app following the $14.3 million raised by the company led by Sequoia Capital – the first Brazil investment in a start-up.

Getting a credit card in Brazil can take weeks, lots of paperwork and many visits to a physical bank: Nubank intentions are to swipe all of that away.

David Vélez, founder and CEO of Nubank who used to work for Sequoia specifically to help scout out investment opportunities in South America told Tech Crunch “After spending more than two years looking at technology opportunities with Sequoia in Latin America, we got convinced that there were a ton of high quality opportunities for starting tech companies in this country, but not in the sectors that most tech companies/entrepreneurs were pursuing,”. He went on to say “I decided to strike on my own because I had always wanted to be an entrepreneur, and as a venture investor I saw more interesting opportunities on the entrepreneur’s side of the table, than in the investor’s side of the table.”

There are also some more Brazil Investment advances that Nubank is tapping into. The country has been seeing a boom in broadband penetration, headed largely through smartphone growth. Today, there are 90 million smartphones in use among Brazil’s population of 200 million and growth is not slowing down.

“Our story is not about under-penetration of banking. It is about offering credit products to already banked customers that are currently completely overpaying in terms of fees and expenses, and getting a very poor experience in return,” he says. “Since we don’t have to pay for expensive [physical bank] branches or other costly infrastructure, we can pass those savings to our customers in terms of no fees products, lower interest rates, and excellent customer service. Our customers also don’t want to pay for that expensive infrastructure by the way.”

Brazil’s mortgage market grew from just 1.5% of GDP in 2007 to about 6.2% of GDP in 2012 and is still growing showing the attractiveness of any Brazil Investment

 

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Joao Pessoa: where 91% of visitors intend to return to

A massive 91% of tourists who visited the capital of Paraiba from August to October last year intend to return in the future as pointed out by a Satisfaction and Tourist Demand survey conducted by Sethur-JP, in partnership with the Union of Guides Tourism of Paraíba.

The data was released by Joao Pessoa’s Secretary of Tourism, Paulo Galvao during a seminar meeting in the Verdegreen Hotel who announced that 91% of the 204 tourist participants intend to return to Joao Pessoa in the near future with 96.5% recommending the destination to a friend.

The result looked at positive factors and took on suggestions such as improving the infrastructure of the city, increasing tourist signs and providing more information helpful to visitors.

Most visitors that participated in the survey were from the Southeast of the country (42%), in particular São Paulo (17%), Rio de Janeiro (14%) and Ontario (11%). 23% of participants were from the Northeast with greater flow from Pernambuco (8%) and Rio Grande do Norte (4%). The South of the country contributed to 16%, highlighting the gauchos (7%), Paraná (6%) and Santa Catarina (6%) with the Midwest accounted for 10% and the North only 5%. Six foreign tourists were surveyed; three from Germany, two from France and one from Argentina.

The data was captured at two stations: the Tourist Information Sethur at the Science Station Cape Blanco and the Church of San Francisco in the Historic Centre of the capital. The Secretary of Tourism of João Pessoa, Bruno Farias, stated that all research of tourism demand is important for designing new actions based on hard data. He said “Tourism is a science, and so it should be treated”, noting that the route of economic development through tourism activities should be crafted with professionalism, with a “professional look”. He then went on to say “The contents should order the management to further enhance the policy of tourism development of the city”.

President of the Union of Guides, Genilton Elves, said the research in this category was always in demand because, from a tourist’s point of view, the category may start charging the public managers of the demands identified in the survey. In his opinion, it is essential to have this information so that there is a discussion on a tourism policy with concrete data.

Our Pueblo Do Mar and Tambaba Country Club Resort developments both situated in Joao Pessoa encourage tourists to visit the city as a growing holiday destination which encompasses some of Brazils most beautiful beaches.

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