Dutch brewer Heineken has announced plans to invest R$1 billion ($275 million) in Brazil through the expansion of two plants and the opening of a wholly new one by the end of 2017.
According to a report in Supermercado Moderno, the company plans to expand its plants in Ponta Grossa (Parana) and Jacarei (Sao Paulo), in addition to the development of a new plant in Goias (Itumbiara).
Despite a slowdown in volume growth, the company said it would continue investing in Brazil, especially in off-trade where it said sales increases had been outpacing the on-trade since 2014.
“Our product, especially in multi-packs, is ideal for the supermarket channel”, stated Heineken’s national sales director Oliver Fuljahn. “The company trusts the country and recognises its great growth potential”, he added.
Source Gama Consumer