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Brazil Heineken

Brazil: Heineken to invest R$1 billion in production facilities

Dutch brewer Heineken has announced plans to invest R$1 billion ($275 million) in Brazil through the expansion of two plants and the opening of a wholly new one by the end of 2017.

According to a report in Supermercado Moderno, the company plans to expand its plants in Ponta Grossa (Parana) and Jacarei (Sao Paulo), in addition to the development of a new plant in Goias (Itumbiara).

Despite a slowdown in volume growth, the company said it would continue investing in Brazil, especially in off-trade where it said sales increases had been outpacing the on-trade since 2014.

“Our product, especially in multi-packs, is ideal for the supermarket channel”, stated Heineken’s national sales director Oliver Fuljahn. “The company trusts the country and recognises its great growth potential”, he added.

Source Gama Consumer 

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Unilever Brazil to invest R$ 600m in North East Project

One of the world’s largest consumer goods companies has presented its new industrial food complex in Pernambuco North East Brazil, to be opened late 2017.

Unilever Brazil has been working for over a year on the industrial complex project in the Pernambuco state which will receive investments of R $ 600 million. The company has plans to build an industrial complex of food and a distribution centre near the Port of Suape, which should generate 600 direct jobs and 1,500 indirect jobs.

Currently, Unilever has five factories in Pernambuco which produce food portfolio items, personal care and home and ice cream.

The project comes after the inauguration of the companies 15th plant in Brazil located in Aguai, Sao Paulo. This R$ 500m plant has focused sustainability initiatives in energy efficiency, rational use of water and responsible waste management and by 2016 will come complete with three production lines of aerosol deodorant brands Rexona and Dove.

Just like every other Unilever plant in Brazil, the Aguaí plant will not send any waste to landfills. The company recycles 100% of waste generated in the operation – such as tin, plastic and cardboard. Waste that cannot be recycled are co-processed.

Present in Brazil for 86 years, Unilever is one of the largest companies in the world for consumer goods. Operating in 190 countries worldwide, its brands consist of Comfort, Cute, Silk, TRESemmé, Lux, Lifebuoy, Hellmann’s, Aloof, Knorr, Becel, Maizena , AdeS, Dove, Axe, Rexona and Close Up (among others) and every year renews about 70% of its portfolio. It is present in 100% of Brazilian Households with 2 billion people in the world using at least one Unilever product every day.

Source Unilever

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12 Reasons to Invest in Paraíba – Part 2

Following the first instalment of 12 Reasons to Invest in Paraiba – Part 1 , here’s part 2 providing you with 4 more reasons as to why the property market in Paraíba is still attracting investors.

5. Getting there – The only international airport in the state of Paraíba is the Castro Pinto International Airport located in the municipality of Bayeux, eight kilometres from downtown João Pessoa. As well as connecting flight to all the major cities in Brazil, international carriers are starting to operate direct flights. Although extensive works have been carried out to cope with demand it is reported that because of capacity it may be replaced with a new international airport. One site that has been considered is a vast amount of flatland close to the new international convention centre just south of João Pessoa.

6. The following tourist attractions are “must-sees” in beautiful Paraíba:

– Casa da Pólvora – a historical museum

– Cultural Centre in João Pessoa – complete with an astronomical observatory, library and art exhibitions

– Golden Chapel (Capela Dourada)

– Museum of Sacred Art

– Nossa Senhora do Carmo

– The beautiful park of Parque Sólon de Lucena

– Baía da Traição – a military museum

– The many gorgeous beaches

– The Itapuá Sugar Mill

– Pedra do Ingá – an area of breath-taking natural beauty. The Ingá Stone (Pedra do Ingá in Portuguese) is located in the middle of the Ingá River near the small city of Ingá 96 km from João Pessoa. The Ingá Stone is also called Itacoatiara do Ingá. The rock formation covers an area of approximately 250 m². Altogether primary, a vertical wall 46 meters long by 3.8 meters high, and adjacent areas, there are entries whose meanings are unknown. In this set are carved in low relief, several figures, suggest that the representation of animals, fruits, and human constellations like Orion and Milky Way.

Composed of some basalt stones it’s covered with symbols and glyphs undecipherable until now. Scholars think it was created by natives that lived in the area until the 18th century.

7. Cost of Living – The cost of living in Brazil is still amazingly low when compared to other international property hotspots. Shopping and dining out are very affordable and Paraiba is considered one of the cheapest places to live in Brazil although João Pessoa and its close surrounding are now showing a rapid increase in property prices. An abundance of fruit, vegetables and fresh seafood means grocery shopping costs a fraction of what you would normally pay.

8. Investor Opportunities – Brazil is still an emerging market with plenty of opportunities at every level making it a really good destination for property speculators, developers as well as individual investors. Paraíba is seen by many professional investors as a bargain due to the low prices when compared to other areas such as Rio de Janerio where prices have soared and in some cases peaked. With growth now coming to Paraíba and especially the capital João Pessoa it won’t be long before prices start to increase at a rapid rate confirming that those who chose to invest in the early part of this cycle will likely to see the most returns.

Source Casa Paraiba 

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reasons to invest in Brazil

20 Reasons to Invest in Brazil – Part 5

Providing our readers with the final series of our 5 part Blog on ’20 reasons to invest in Brazil’… Click here to view :

20 Reasons to Invest – Part 1

20 Reasons to Invest – Part 2

20 Reasons to Invest – Part 3 

20 Reasons to Invest – Part 4 

17) Olympic Games – We all recognise Brazil as a nation of sport lovers especially when it comes to football. This was evident at the FIFA World Cup held this year when the world was introduced to a new up and coming Brazil. Countries from all over the world revelled in its friendly, welcoming atmosphere with many spectators expressing their desire to return at some stage in the future.

The Summer Olympic and Paralympic Games announced Rio de Janeiro as its host during the 121st IOC Session on October 2nd 2009 and will prepare its opening ceremony for 10,500 athletes from 204 countries on the 5th August 2016. Once again the world’s media will descend on Brazil having an affect not only on tourism but also on property prices as more and more people want to share in Brazil’s growth. From now until then the opportunity still exists for investors to buy into this economy.

18) North East Brazil – In Brazil not all locations are the same. Developed and well known cities such as Rio de Janeiro and Sao Paulo now have some of the most expensive real estate in the southern hemisphere having already undergone immense growth. Developing cities in the north east region are now catching up leading to acceleration in demand and pricing due to huge economic development, tourism and infrastructure programmes. Leading the way in this growth is the city of João Pessoa the capital city of the state of Paraiba. Although prices are increase rapidly, property prices in this area are still far less than places such as Rio de Janeiro and Sao Paulo but we think it’s only a matter of time before house prices the north east catch up with the south providing even more reasons to Invest in Brazil.

19) Tambaba Country Club Resort –  Seen as a unique secure condominium covering 150 hectares, Tambaba Country Club Resort stands out from the rest due its design, size and what will be the largest aquatic pool in the region at 2,500 m². Situated just south of the city of João Pessoa, Tambaba embraces the growth contained within this part of north east Brazil. With over 60% of purchases made by Brazilians, Tambaba offers the investor an opportunity to invest safely within one of the fastest growing areas of Brazil but at a fraction of the price. As demand grows developments like Tambaba will become more and more popular, not just because of its facilities but being so close to range of amenities including the vibrant city of Joao Pessoa itself and also being only 5 minutes from some of the most spectacular beaches.

20) Pueblo Do Mar Designed for the demand of affordable middle class housing, Pueblo Do Mar was launched to the UK and international market in January 2013. Located close to Tambaba Country Club Resort, Pueblo do Mar is much smaller with 406 land plots available. Sales to date a total 320 land plots.

Our partners in Brazil launched this to the local market in July 2013 selling just under 100 plots in the first 6 months, proving that the locals really do have an appetite for middle class residential housing.

With Brazilians now being able to borrow up to 80% from leading banks such as Santander, Bradesco & HSBC, this can only enhance the opportunity of selling your investment and making a profit whether it be land alone or a built residential property.

The middle class now represents 53% of the active population and is rapidly rising. With the minimum wage more than doubling in the last 6 years, this expanding mass consumer market is also fuelling residential housing demand with a defined need for over 7 million new homes by end of 2015. The Brazilian government has suggested a need for more than 20 million new homes by 2025.

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Invest in Brazil

20 Reasons to Invest in Brazil – Part 4

Providing our readers with Part 4 of our 5 part Blog on ’20 reasons to invest in Brazil’… 

Click here to view 20 Reasons to Invest – Part 1, 20 Reasons to Invest – Part 2 and 20 Reasons to Invest – Part 3

13) Mortgage Availability – Brazilians now have access to controlled mortgage finance. With decreasing interest rates and more Brazilians having a higher net spendable income, mortgage lending is booming. This is having an effect on property availability and consequently an increase in the value of Brazilian Real Estate across the nation. The Brazilian government expects the Brazilian mortgage market to grow 600% by end of 2014, with total mortgage values reaching 12% of the Gross National Product.

14) Entry into Brazil becoming Easier –  A new law recently published has introduced an electronic visa processing system for certain foreign nationals in certain visa categories. Foreigners travelling to Brazil on business, tourism or artists/athletes visas can now process their entry permits through an electronic application system which avoids having to visit a Brazilian consular post abroad. Although this law is immediate, forthcoming regulations will clarify eligibility criteria and procedures regarding applications. The faster electronic processing will benefit the entertainment industry and companies that frequently need to send their employees to Brazil on business trips as well as tourist visitors from certain countries and those wishing to invest n Brazil.

15) Wealth Creation – Brazil now boasts the most multi-millionaires in Latin America and is ranked tenth in the world, according to a study reported by local media. With a strong economy and Brazil encouraging international investment, Brazil now has now over 1 million multi-millionaires as well as a growing number of entrepreneurs.  The middle class sector is also seeing a large increase in business activity due to them have access to finance meaning that this trend is set to increase. With this wealth creation comes more new businesses, jobs and further reasons to invest in Brazil.

16) Becoming Greener – A while ago Brazil was seen as the bad boy when it came to green issues especially deforestation. Apart from leading the way in bio fuels, bio fuel technology and being in the top 10 for best country for wind power development, Brazil has cut the rate of deforestation in the Amazon by nearly 80 percent from a high of 27,800 square kilometres in 2004 to 5,800 square kilometres in 2013. Although some still see this as too high, Brazil is now seen internationally as the country that has made the world’s largest contribution to mitigating climate change. Brazil has achieved this by not only introducing law enforcement actions but by protecting more land mass areas some the size of Greenland. Investors large and small see green issues as a matter of importance as this has an influence on inward investment. Brazil’s political will and experience will hopefully pave the way for other countries to become more successful in their efforts to improve climate change.

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20 Reasons to Invest in Brazil – Part 2

Providing our readers with Part 2 of our 5 part Blog on ’20 reasons to invest in Brazil’…

Click here to view 20 Reasons to Invest – Part 1

5) An overwhelming demand for housing – Within Brazil’s big cities, house prices have soared as salaries have grown and mortgages have become easier to obtain. Although many anticipated a general slowing, demand continues especially in the north east where many areas are being transformed to cater for the increasing tourist trade. Prices nationally rose by 12.7% in 2013 (Fipezap house price index) with the north east again expected to be higher due to new developments and a general shortage of affordable property.

6) The Brazilian Real 20 years on – Introduced to Brazil on 1st July 1994, the Brazilian currency, the Real, replaced the Cruzeiro which suffered from rampant inflation over a 30 year period. Since the Real launch, the currency has seen more stability giving confidence to international investors. As part of the BRICS economy, current Brazilian President Dilma Rouseff has been working hard to achieve the central banks inflation rate target of 4.5%. The north east has favoured much better as inflation was under 5 per cent in the 12 months to April 2014 compared with a national average of 6.4 per cent.

7) Hotel Demand on the Increase – With the massive amount of investments being channelled in to the north east region of Brazil, hotel chains are now cashing in. Ibis (part of the Accor hotels group) together with Best Western International who have over 4,000 hotels worldwide, are now firmly established in Brazil. According to data by real estate consultancy firm Jones Lang LaSalle, the number of hotels rated above two stars with online booking services are expected to rise more than 70% over the next decade. By the end of last year, Brazil had 313,833 hotel rooms registered, according to tourism ministry data. Fresh capital should also help BHG, Brazil’s only listed Hotel Company, who aim to increase the number of available suites by 50% at the end of 2015 from the current 8,539.(Reuters)

8) Brazil Welcomes Foreign Investment – Unlike some countries from around the world Brazil has been opening its doors to foreign investment for some time now. Because of its strict import taxes, companies from outside Brazil are reaping huge rewards since relocating their businesses to Brazil. In turn Brazil is also benefiting from foreign investment with over $180 billion coming into Latin America in 2013. Foreign companies interested in investing in Brazil count on numerous tax incentives granted by the Brazilian government on the municipal, state and federal level. Most incentives are granted upon the submission of a project comprising the minimum invested value, addressing job creation and other relevant matters. (Source Apex Brazil)

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