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Up Magazine Paraiba

Paraíba features in the October issue of UP Magazine

Portugal owned major airline TAP has featured Paraíba in the October issue of its in-flight UP magazine, which circulates in 67 countries across Europe, Africa and South America.

“Paraíba- Brazil Splendid” is the translation of the cover story title which features over 8 pages covering everything from the history and culture of the Capital of Brejo, the beauty of the North and South coast, the technological strength of Campina Grande to the São João do Mundo and the mysteries of the Cariri.

Portuguese journalist Maria João Veloso describes Paraíbas landscapes as “breath-taking” with real scenarios that have served a setting to several Brazilian feature films.

Coastal Lush – The article highlights how the capital city Joao Pessoa is the starting point for state wealth and comments on the tours in Picãozinho and Areia Vermelha as well as on the beaches of Conde with its cliffs, rock pools and Atlantic forest.

Architecture – Joao Pessoa’s architectural wealth and history are also highlighted focusing on the Old Town and in particular, the Cultural Centre of Sao Francisco. It quotes “They say it has the most beautiful examples of Baroque architecture in Brazil and, in fact, the energy of the place makes us float like Baroque angels.”

The article also mentions the colourful art deco houses of Antenor Navarro Square (whose namesake church ruins are a recommended visit) and describes the iconic buildings in the vicinity such as the Government Palace, Legislation Assembly and the Tea Pavilion.

Brejo – The area of Brejo is mentioned with its green landscapes in a fertile land which is cultivated mainly for sugar cane, but also cassava and banana. It describes the attractions of the mountain region as cachaça mills and events such as the Cultural Route of the Cold paths quoting:

“Now, feeling cold in Brazil is almost an exotic feeling! At this time, the towns of Bananeiras, Areia, Serraria, Pilões, Alagoa Nova e Alagoa Grande provide various cultural events focusing on gastronomy, handicrafts, ecotourism and sports. But the region must be visited at any time of year. The mills of the rum houses, past the waterfalls and walking paths, this is a trip back in time to savour slowly. It is the destination where the visitor finds by one of the nicest tourist and historical options of all Paraíba”

For the state president of Tourism, Ruth Avelino, media coverage made by TAP flight magazine is the work developed by the State Government through the PBTur and had the support of Paraíba trade. “After four years of fighting, we have managed to be covered in the in-flight TAP magazine, one of the most important airlines in the world, operating in 67 countries with over one million readers,” said the executive, to the UP magazine team during her thank-you speech.

Source Paraíba.gov.br and Up Magazine 


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Regional Impact Projects

Paraíba receives award for best”Regional Impact Projects”

The State Government (through the State Company of Paraíba Popular Housing CEHAP), will receive the Merit Seal Award 2015 in early July for the Solar Energy Photovoltaic projects and Madura City projects in the categories “Regional Impact Projects” and “Projects Focused on Customer Specific Groups”. The state of Paraíba competed with more than 20 registered projects from all regions of Brazil.

This is the third time Paraíba has received an award.

The event was sponsored by the Brazilian Association of Cohabs and Housing Public Official and the National Forum of Housing and Urban Development Secretaries. The aim was to promote, encourage and disseminate the relevant projects of the states and municipalities within the social housing sector.

The award ceremony and exhibition of the winning projects will take place in the city of Campinas – SP, from June 30 to July 2, during the 62nd National Forum on Social Housing.. The event will be attended by the Minister of Cities, Gilberto Kassab, representatives of Caixa Econômica Federal, universities, public bodies and private and civil society.

The projects were judged by a committee formed by representatives of the Ministry of Cities, Federal Savings Bank, Bank of Brazil, the Brazilian Industry Chamber of Construction (CBIC) and the Faculty of Architecture and Urbanism at the University of Brasilia (UNB).

The award this year will also include 10 projects that stand out and are examples that can be replicated in other states.

Solar Energy – The use of photovoltaic solar energy began as a pilot project by Cehap, which implemented this in public housing in the Mangabeira neighbourhood of João Pessoa. Families that took part managed up to 70% reduction in average power consumption.

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12 Reasons to Invest in Paraíba – Part 2

Following the first instalment of 12 Reasons to Invest in Paraiba – Part 1 , here’s part 2 providing you with 4 more reasons as to why the property market in Paraíba is still attracting investors.

5. Getting there – The only international airport in the state of Paraíba is the Castro Pinto International Airport located in the municipality of Bayeux, eight kilometres from downtown João Pessoa. As well as connecting flight to all the major cities in Brazil, international carriers are starting to operate direct flights. Although extensive works have been carried out to cope with demand it is reported that because of capacity it may be replaced with a new international airport. One site that has been considered is a vast amount of flatland close to the new international convention centre just south of João Pessoa.

6. The following tourist attractions are “must-sees” in beautiful Paraíba:

– Casa da Pólvora – a historical museum

– Cultural Centre in João Pessoa – complete with an astronomical observatory, library and art exhibitions

– Golden Chapel (Capela Dourada)

– Museum of Sacred Art

– Nossa Senhora do Carmo

– The beautiful park of Parque Sólon de Lucena

– Baía da Traição – a military museum

– The many gorgeous beaches

– The Itapuá Sugar Mill

– Pedra do Ingá – an area of breath-taking natural beauty. The Ingá Stone (Pedra do Ingá in Portuguese) is located in the middle of the Ingá River near the small city of Ingá 96 km from João Pessoa. The Ingá Stone is also called Itacoatiara do Ingá. The rock formation covers an area of approximately 250 m². Altogether primary, a vertical wall 46 meters long by 3.8 meters high, and adjacent areas, there are entries whose meanings are unknown. In this set are carved in low relief, several figures, suggest that the representation of animals, fruits, and human constellations like Orion and Milky Way.

Composed of some basalt stones it’s covered with symbols and glyphs undecipherable until now. Scholars think it was created by natives that lived in the area until the 18th century.

7. Cost of Living – The cost of living in Brazil is still amazingly low when compared to other international property hotspots. Shopping and dining out are very affordable and Paraiba is considered one of the cheapest places to live in Brazil although João Pessoa and its close surrounding are now showing a rapid increase in property prices. An abundance of fruit, vegetables and fresh seafood means grocery shopping costs a fraction of what you would normally pay.

8. Investor Opportunities – Brazil is still an emerging market with plenty of opportunities at every level making it a really good destination for property speculators, developers as well as individual investors. Paraíba is seen by many professional investors as a bargain due to the low prices when compared to other areas such as Rio de Janerio where prices have soared and in some cases peaked. With growth now coming to Paraíba and especially the capital João Pessoa it won’t be long before prices start to increase at a rapid rate confirming that those who chose to invest in the early part of this cycle will likely to see the most returns.

Source Casa Paraiba 

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Invest in Paraiba

12 Reasons to Invest in Paraiba – Part 1

Following the success of our 5 part blog  20 Reasons to Invest in Brazil and after genuine positive feedback we have decided to provide our readers with ‘12 Reasons to Invest in the North East state of Paraiba‘ which will be spread over the next 3 issues.

Paraiba is a coastal state named after the river of the same name. Apart from a popular tourist destination it is also an important epicentre for industry and is acclaimed for its beautiful beaches, pleasant climate and cultural and geographical diversity. Paraíba occupies a total area of 56,584 square kilometres or 21,847 square miles and is home to approximately 3.9 million people although this number is growing year on year. Joao Pessoa is its capital city and the home of many of its most popular attractions and activities.

Portuguese settlers founded Filipéia de Nossa Senhora das Neves (which is now known as João Pessoa). When it was discovered that this region yielded extremely fertile sugar plantations, different European entities of France, Portugal and Holland Netherlands began to fight over it. The Dutch powers became a substantial threat to Portugal, who managed to retain supremacy in the country.

In addition to the sugar-cane that is so amply available in Paraíba, it was discovered as late as in 1989 that the area is also particularly rich in tourmaline crystals, which displays a gorgeous neon turquoise.

But if that’s not enough to get you interested, here is part 1 of our 3 part blog Reasons to Invest in Paraiba starting with our favourite 4.

1. The service sector remains Paraíba’s most important in terms of its GDP (Gross Domestic Product) contribution. This is followed by industry and agriculture. Its main agricultural products include corn, sugarcane, pineapples, beans and beef. Paraíba exports cotton, footwear, sugar, alcohol, seafood and sisal. Another very important contributor in terms of the economy and growing rapidly is tourism.

2. Brazil is friendly to foreign investors and nowhere more so than Paraiba. Don’t forget that although industry is a growing factor, Paraiba is still seen as a major holiday destination not only for Brazilians but for the growing international visitor. Property buyers from abroad are protected with the same rights as Brazilians and have full legal protection.

3. The year round sunshine means you can easily rent out property in Paraiba to tourists any time you’re not there. Many foreigners live in their properties for half the year and rent them out when they’re away, creating a valuable income source.

4. Massive private and state investment in the north east of Brazil has resulted not just in a thoroughly developed infrastructure of roads and public transport in Paraiba but also in healthcare and education services. Couple this with new leisure facilities including U.S style shopping malls and you have all the ingredients for a modern tropical paradise. Tourism is up with the number of people buying second homes or holiday retreats soaring. The state of Paraiba is seen as a market leader.

Look out for part 2 of our 12 Reasons to Invest in Paraiba which will be published next month.

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