The North East region of Brazil will be the target of at least 55.2% of Brazilians who plan to travel later this year for their summer break. The region is home to some of the leading destinations for sun and sand and religious tourism in the country and also stands out for tourism and business events. With all these attractions, the region was covered in the CAP Tourism with investments of R$ 7.8 million for the deployment of tourist signs in 13 historical cities in eight states.
According to Brazil Tourism Minister Gaston Vieira, the crafted tourist signs ensure comfort, safety and allow adequate visitor mobility.
“The tourist signs are essential to tourism. It highlights and reinforces the identity of the sites, extending gains to the destination to be visited,” says the minister. The CAP is one of the historical cities intergovernmental programs coordinated by the Ministry of Culture.