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Fiat now in NE Brazil

February 1 2014

The Fiat-Chrysler car company, leader of the Brazilian auto market for the past 9 years is to build a new car plant complex in Pernambuco north east Brazil and will attract over 4,500 direct new jobs once completed together with 12,000 indirect jobs. The plant represents a strategic investment for the northeast as it forms part of a comprehensive program of industrialisation and economic and social development for the Region.

The new plant will be installed in an area of 4.4 million square metres in the town of Goiás situated 62 km from Recife, 52 km from Joao Pessoa and only 30km from Tambaba Country Club in the area known as Zona da Mata Norte. It is a strategic point for industrial production as it is located close to two international airports and three ports.

The R$3 billion plant will be composed of an engine factory, training centre, research and development centre, test track, proving ground and Supplier Park. The concentration of all these process means Fiat will increase its capacity by 250,000 units per year and will enable increased efficiency on the assembly line. The project will also impact on the capital goods industry given the high volume of national machinery and equipment, which will represent an investment of approximately R$ 2.8 billion.

With construction well under way, it is anticipated that it will take 2 years with completion planned for 2014.

The investment in capacity expansion also comes amid a new automotive regime approved by the government forces companies to invest more in production and development in Brazil and the intense competition among brands of traditional and new markets

Tambaba has also developed a close relationship with the managers of the new factory whereby they have expressed a need for housing for the senior management coming in from Italy, US and Brazil itself. There are expected to be approximately 400 senior management posts representing about 10% of the workforce all of which will be potential clients for luxury housing within a 24 hour secure condominium resort. With Tambaba being the closest luxury resort as well as being associated with the only bi lingual estate agent in the area, these languages will bring further sales and rentals outside the core Brazilian market.


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