0121 568 8793 [email protected]

Yellow Bike Share start up in Brazil

April 5 2018

Yellow, a Brazil-based mobility startup, just raised a $9 million seed round for its dockless bike-share service.
Yellow was founded by Ariel Lambrecht and Renato Freitas, who sold their ride-share company 99 to Didi in a $1 billion deal earlier this year. Yellow’s third co-founder is Eduardo Musa, former CEO of bike manufacturer Caloi.
Yellow intends to use the funding to deploy its first 20,000 dockless bikes. This summer. Yellow plans to deploy a total of 100,000 bikes. Ultimately, Yellow envisions deploying more than one million bikes.
“As local residents, we’re acutely aware of the pain points caused by Brazil’s inefficient public transit, and we built Yellow specifically to address them,” Musa said in a press release. “Our goal is to improve circulation of urban traffic and curb harmful greenhouse gas emissions by providing a fun, cost-effective mode of transportation that integrates with other public transit systems to optimize daily routes in big cities.”
Since e-scooters and e-bikes are the new craze, it’s no surprise Yellow also plans to deploy those modes of transportation.

Share this:
Share this page via Email Share this page via Stumble Upon Share this page via Digg this Share this page via Facebook Share this page via Twitter

Brazil homebuilder MRV to boost housing starts after hitting profit estimates

MRV Engenharia e Participações SA, Latin America’s largest homebuilder by units sold, is planning to launch a new round of projects in the coming months.  MRV have reported a first quarter net income of 160 million reais, up 22...

Read More

Stay up to date

Sign up to our monthly newsletter:

Email Address

By signing up to our newsletter you indicate your consent to receiving email marketing messages from us. If you do not want to receive such messages, tick here: 

You can opt out any time via the unsubscribe link at the bottom of our newsletter or click here