Brazil was host to the 2014 FIFA World Cup. Staged every four years, the largest event in world football was showcased in the spiritual home of the sport. Thirty two countries from every continent competed for football’s greatest prize in 12 different cities with all eyes of the world upon Brazil during this time. With almost one billion viewers watching the World Cup final alone, Brazil succeeded in putting on its best to show the world as one of the most beautiful and progressive countries on earth.
Billions of dollars have been committed to upgrading national infrastructure specifically for this event from airports and ports through to roads and stadiums. Invest in Brazil’s projects are within commuting distance of two world cup host cities in the north east of the country and have already undoubtedly benefited from the ‘World Cup Effect’ as infrastructure has been developed nationally. This will continue to grow as interest and popularity in this location builds even higher in the eyes of the rest of the world.